E-commerce · Advertising reports

Online store ad reports

One report shows £77,448 in recorded value and £6,122 in ad costs.

£77,448Value in one report
12.65xRecorded value / ad cost
£6,122Ad cost in that report

01 / BUSINESS

About the business

An online store with several ad reports in one screenshot. The lower report is from Meta. The top reports do not show a platform name.

02 / CAMPAIGNS

About the campaigns

The top-left report shows ad costs and the value of actions counted by the ad platform. A separate Meta report shows purchases. Each report covers its own set of results.

03 / RESULTS

Results in the report

The top-left report shows £77,448.30 in recorded value and £6,122.43 in ad costs. Its recorded value is about 12.65 times its ad cost. The Meta report shows 539 purchases, £106,155.57 in sales value and £15,305.54 in ad costs.

04 / EVIDENCE

See the original report

Online store ad reports: original report screenshot
Tap the image to view the full report.

The top reports do not show a platform name or clear dates. Some results may overlap, so do not add the reports together. The value recorded is not profit.

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