Google Ads · Australia · Jan–Jun 2021

Tax return search campaigns

4,622Conversions
A$131,687Spend
13.7–22.03%Conversion rate

Account

Australian tax-return service.

My work

I managed the four Search campaigns shown, each with separate budgets and Target CPA settings.

Results

Across the four campaigns shown for 1 January to 30 June 2021, Google Ads recorded approximately 4,622 conversions from about A$131,687 in spend. Campaign conversion rates ranged from 13.70% to 22.03%.

Tax return search campaigns: platform report for the stated period

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