Meta Ads · 1–30 Jan 2023
Enquiries for a food-truck builder
527 Facebook form submissions at about $2.71 each.
527Facebook form submissions
$2.71Average cost per lead
$1,430Ad cost for two campaigns
01 / BUSINESS
About the business
A business that builds custom food trucks.
02 / CAMPAIGNS
About the campaigns
The report shows two Meta campaigns with daily budgets of $50 and $30. Both asked people to fill in a form on Facebook. Meta was set to seek as many results as possible within each budget.
03 / RESULTS
Results in the report
From 1 to 30 January 2023, the campaigns brought in 289 and 238 leads, or 527 in total. The ad cost was $1,429.62. That works out to about $2.71 per lead. The ads were shown 125,944 times.
04 / EVIDENCE
See the original report
These are form submissions, not food-truck orders. The screenshot does not say which dollar currency was used.
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