About me

I like understanding the business behind the ad.

I’m Rahul, a performance marketer based in India. I started running campaigns in 2017, and I’ve spent the years since trying to understand what a business is really trying to do before I touch its ads.

Rahul Wadhawan, performance marketing consultant
2017Started managing campaigns
$50M+Ad spend managed
1,725Fiverr reviews
4.8Fiverr rating
A little about me

The ad is rarely the whole problem.

I’m an extrovert, which probably explains why I like talking to the people behind a business. I want to know where the idea came from, what you are trying to build, what has gone wrong and what a bad month actually means to you.

Most of the time, the problem is not sitting in one place. It is somewhere between the offer, the message, the audience, the landing page, the tracking and what happens after someone becomes a lead. I enjoy connecting those broken dots.

That is the part of marketing I care about. Not producing more activity for the sake of it. Understanding what is getting in the way and doing something about it.

I have managed more than $50 million in ad spend across Google, Meta, LinkedIn and X. I still look at every account myself, every week.

How I work

There is usually a reason things are not working.

01 · LISTEN

Understand what you are building

I want to hear the idea, the offer, the customers and what you have already tried.

02 · FIND THE BREAK

Connect the broken dots

I look at the account, tracking, landing page and message to find where the money is getting lost.

03 · WORK IT THROUGH

Fix, test and keep learning

We fix the important thing first, then test and keep learning from what happens.

Who I work with

The business matters more than the category.

A good fit usually looks like this:

You are already spending at least $2,000 a month on one platform, have a real offer and sales process, and want more leads or sales.

I’ve worked with ecommerce brands, local services, professional services, SaaS and B2B businesses. Different industries, same question: can we connect the ad spend to something that matters? If I do not think I can help, I will tell you on the first call.

Proof

You can look at the work yourself.

The portfolio has real campaign screenshots and walkthroughs from accounts I am allowed to share. You can also read the reviews on my Fiverr profile. I do not guarantee results before seeing your business and account. Anyone who does is guessing.

Next step

Tell me what is not working.

Share your platform, market, spend and biggest problem. We’ll connect the dots and I’ll tell you honestly if I can help.

Book a Free Call